An intensive half-day workshop that cuts through the noise and gives you a clear, actionable digital marketing strategy — broadcast and streamed live so you can learn from anywhere.
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Four core modules covering every dimension of small business digital marketing — practical, no fluff, immediately applicable.
Dates for the next virtual workshop are being finalised. Check back soon or get in touch to be notified.
The next workshop date is being scheduled. Register your interest below and we'll notify you as soon as bookings open.
Awesome webinar, so informative, practical, easy to listen to. Really found it interesting and couldn't believe the 3 hours flew by so fast. Thanks so much.
David has a way of making complex digital marketing concepts completely clear. I left with a proper action plan — not just theory. My website traffic has doubled since applying what I learned.
The SEO section alone was worth the price of admission. I had been paying an agency for two years and doing everything wrong. This workshop showed me exactly what to fix.
David Caruso is one of Australia's most experienced online business marketing strategists. With over 30 years of hands-on experience helping small and medium businesses build their digital presence, David brings real-world insight to every session.
His workshops are known for cutting through the jargon and delivering practical strategies you can implement immediately — whether you're just getting online or looking to scale what's already working.
David runs Caruso Consulting Ltd, with offices in Sydney and Thailand, and has worked with clients across Australia, New Zealand, and internationally.
Common questions about our digital marketing workshop, online marketing workshop, and internet marketing workshop programs.
The Business Marketing Session is an intensive half-day digital marketing workshop delivered live and streamed online. Led by David Caruso, it covers SEO, email marketing, Google Ads, and website strategy — giving business owners a clear, practical roadmap they can act on immediately.
This online marketing workshop is designed for small to medium business owners, managers, and entrepreneurs who want to understand digital marketing without the jargon. Whether you're just getting started online or looking to sharpen an existing strategy, this workshop delivers real, actionable value.
The workshop is broadcast and streamed live via the internet, making it a fully virtual event. You can attend from anywhere in the world — all you need is a reliable internet connection and a device to watch on.
The internet marketing workshop runs for approximately 3.5 hours, typically from 9:30am to 1:00pm. It's designed to be intensive but manageable — giving you a full half-day of focused, high-value training without the overwhelm of a full-day event.
Yes. All attendees receive a copy of the workshop recording to keep. This means you can rewatch key sections, take notes at your own pace, and revisit the strategies as you implement them in your business.
The digital marketing workshop covers four core modules: Search Engine Optimisation (SEO), Website Development and Strategy, Business Email Marketing, and Google Advertising (Pay Per Click). David also reveals exclusive case studies and insider strategies not found in any textbook.
Not at all. This online marketing workshop is built for business owners, not tech experts. David presents everything in plain language, focusing on what works in the real world rather than theoretical concepts or overly technical detail.
David Caruso is one of Australia's most experienced digital marketing strategists with over 30 years in the industry. He runs Caruso Consulting Ltd with offices in Sydney and Thailand, and has helped hundreds of small and medium businesses achieve measurable growth through smarter online marketing.
Unlike free webinars that skim the surface or exist mainly to sell something, this is a structured, curriculum-based internet marketing workshop. Every module is built around practical application — you leave with a real plan, not just inspiration.
The SEO module covers how to get your business to Page 1 of Google and debunks the biggest myths the SEO industry doesn't want you to know. You'll learn what actually drives rankings — and how to avoid the expensive mistakes most business owners make.
The email marketing module cuts through the noise to show you how to get the right message to the right person at the right time. David debunks the biggest myth about email marketing and shows you how to use it as a consistent, revenue-generating tool for your business.
Yes. The Google Advertising module covers how Pay Per Click (PPC) works, how to set up campaigns that convert, and — critically — how to stop burning budget on clicks that never turn into customers. It's one of the most valuable modules for businesses already spending on Google Ads.
The website module covers how to structure your website for results, how to use a blog to attract and convert visitors, and what most business owners get completely wrong about their web presence. It's practical, strategic, and immediately applicable.
The next workshop date is currently being finalised. Visit the Upcoming Dates section of this page or contact us directly to register your interest and be notified as soon as bookings open.
Simply head to the Contact Us page and send us a message. We'll add you to the notification list and reach out as soon as the next internet marketing workshop date is confirmed and bookings are open.
Absolutely. The strategies covered in this digital marketing workshop apply equally to product-based and service-based businesses. David draws on case studies from a wide range of industries, and the core principles of SEO, email marketing, and paid advertising are universally applicable.
Yes. Many of the most powerful strategies covered in this online marketing workshop are particularly effective for service businesses — including local SEO, email nurture sequences, and Google Ads for lead generation.
Workshop times are scheduled in Australian Eastern Standard Time (AEST). Because the event is streamed online and a recording is provided, attendees from other time zones can either watch live or catch the full replay at a convenient time.
Yes. The internet marketing workshop is fully online and open to business owners anywhere in the world. Past attendees have joined from New Zealand, the UK, Canada, and beyond.
Each session is kept to a manageable size to maintain a focused learning environment. This isn't a mass-audience webinar — it's a structured digital marketing workshop where quality of learning is the priority.
All you need is a computer, tablet, or smartphone with a reliable internet connection. No special software is required. Login and access details are provided upon registration ahead of the event.
Yes. The workshop includes time for questions, and David encourages attendees to engage throughout. It's an interactive session — you'll have the opportunity to get specific answers relevant to your business.
Yes. David shares real-world case studies including how one strategy transformed a local suburban caterer into an Australia-wide, multi-million dollar business. These examples make the concepts tangible and show exactly what's possible when digital marketing is done right.
Most business owners waste years and thousands of dollars on digital marketing that doesn't work — because nobody ever gave them a clear framework. This workshop gives you that framework in half a day. The investment in attending is a fraction of what most businesses spend on ineffective marketing every month.
Consistently. Attendees regularly comment on how practical, clear, and immediately useful the workshop is. A common theme is that the time flies — the 3.5 hours feel fast because the content is engaging and directly relevant to real business challenges.
Yes. The workshop is just as valuable for marketing managers, business development staff, or anyone responsible for your company's digital presence. Many business owners register a team member alongside themselves to maximise the value.
David has worked with businesses across retail, professional services, hospitality, healthcare, trades, ecommerce, real estate, and more. The strategies covered are applicable across virtually every industry where customers search online.
Yes. David and the Caruso Consulting team are available for follow-up consulting and implementation support. Contact us after the workshop if you'd like tailored advice for your specific business situation.
Online courses are often long, self-paced, and easy to abandon. This online marketing workshop is live, interactive, and compressed into a single focused session — making it far easier to complete and act on. You also get David's real-time insight, which no pre-recorded course can replicate.
You can reach the team via the Contact Us page on this website. The Sydney office is at 242 Elizabeth St, Sydney NSW 2000. The Thailand office is at 47 Moo 1, T. Nawoong Meaung, Phetchaburi 76000 and can be reached on +66 (0)98 391 3877. We're happy to answer any questions about the internet marketing workshop before you register.
The internet has fundamentally changed the way customers find, evaluate, and choose businesses. Whether you run a local trade business, a professional services firm, an ecommerce store, or a bricks-and-mortar retail operation, one truth applies equally to all of you: if your digital marketing isn't working, your business is leaving serious money on the table. That's not a scare tactic — it's simply the reality of doing business in the modern economy. And it's precisely why attending a structured digital marketing workshop has become one of the highest-return investments a business owner can make.
Here's what we see constantly: business owners who are hardworking, smart, and genuinely excellent at what they do — but who are completely lost when it comes to digital marketing. They've tried boosting posts on Facebook. They've paid an SEO agency for twelve months with little to show for it. They've set up a Google Ads account that burns through budget without generating leads. They've sent email newsletters that nobody opens. Sound familiar?
The issue isn't effort. It's the absence of a clear, cohesive strategy. Digital marketing isn't complicated once you understand the framework — but without that framework, every tactic you try exists in isolation and nothing compounds. An online marketing workshop exists specifically to solve this problem: to give you the big picture, the strategy, and the specific skills to execute it.
Not all training is created equal. There's a significant difference between a free webinar designed to funnel you into a $5,000 course, and a genuine internet marketing workshop built around curriculum, real-world case studies, and practical application. The Business Marketing Session, led by David Caruso, falls firmly in the second category.
In a single half-day session, attendees cover four of the most important disciplines in digital marketing: Search Engine Optimisation, website strategy, email marketing, and Google Advertising. These aren't surface-level overviews. Each module goes deep enough to change how you think about and execute your marketing — and accessible enough to remain clear for business owners without a technical background.
SEO is one of the most misunderstood and misrepresented areas of digital marketing. Business owners are regularly sold expensive monthly retainers with promises of Page 1 rankings that never materialise. Part of what makes this digital marketing workshop so valuable is David's willingness to expose the biggest lie in SEO — the myth that's kept countless business owners paying for results they'll never see.
When you understand how Google actually works — what it rewards, what it penalises, and what it simply ignores — you're in a far stronger position to either do your own SEO effectively or hold an agency accountable for genuine results. That knowledge alone is worth the price of the workshop for many attendees.
Most small business websites are digital brochures — static, uninspiring, and completely passive. A well-structured website, by contrast, is your most powerful salesperson: working around the clock, qualifying leads, building trust, and driving enquiries while you sleep. The website module in this online marketing workshop covers exactly how to set up your site for results, how to structure your content for conversions, and how to use a business blog as a genuine traffic and authority-building tool.
The blogging component alone surprises many attendees. Content marketing, done correctly, compounds in value over time in a way that paid advertising simply can't match. Business owners who implement the blogging strategy from this workshop consistently report steady, organic growth in website traffic over the months and years following the event.
Social media gets all the attention. Email marketing gets all the results. Despite being one of the oldest digital marketing channels, email consistently delivers the highest return on investment of any online marketing activity — when it's done correctly. The problem is that most businesses are doing it wrong: sending generic newsletters to a list they haven't segmented, with subject lines nobody clicks, at times when nobody's reading.
The email marketing module in this internet marketing workshop reveals the core principle that changes everything: getting the right message to the right person at the right time. Once you understand how to apply this principle using basic automation and segmentation, your email marketing stops being a chore and starts being a consistent revenue stream.
Google Ads is the fastest way to get in front of customers who are actively searching for what you sell. It's also one of the fastest ways to waste money if you don't know what you're doing. Many business owners have tried Google Ads, burned through a budget, seen minimal results, and written it off entirely — when the problem wasn't the platform, but the setup.
The Google Advertising module in this digital marketing workshop covers the fundamentals of Pay Per Click advertising: how campaigns are structured, what determines ad position, how to write ads that get clicked, and — critically — how to ensure the traffic you're paying for actually converts into enquiries and sales. For businesses already running Google Ads, this module alone often uncovers thousands of dollars in wasted spend that can be redirected into better-performing campaigns.
Theory is valuable. Proof is transformative. One of the most memorable elements of the Business Marketing Session is David's real-world case studies — including the story of how one specific web strategy turned a local suburban caterer into an Australia-wide, multi-million dollar operation. This isn't a hypothetical or a Silicon Valley startup story. It's a tangible example of what happens when digital marketing strategy is applied with consistency and intelligence to an ordinary Australian business.
David also addresses the marketplace shifts that are currently putting many business owners at risk — the structural changes in how consumers search and buy that are leaving traditional marketing approaches increasingly ineffective. Understanding these shifts is critical for any business owner who wants to stay competitive over the next three to five years.
The online course industry has exploded over the past decade, and with it, a massive completion problem. Studies consistently show that the vast majority of online course enrolments never result in a completed course. The self-paced format, while flexible, lacks the accountability, energy, and focus that a live event provides.
An online marketing workshop like the Business Marketing Session sidesteps this problem entirely. The live format creates urgency and engagement. The compressed half-day structure means you're focused and present for the duration. And because you can ask questions and interact with the presenter in real time, you get answers that are relevant to your specific business — not just generic content designed to apply to everyone and no one.
This digital marketing workshop is designed for business owners and decision-makers who are serious about growing their online presence. It's equally valuable for the solo operator who handles all their own marketing and the managing director of a ten-person firm who wants to better oversee their marketing team's activity.
Attendees regularly come from across Australia and internationally — from New Zealand, the UK, Canada, and beyond. The strategies covered are applicable regardless of geography, and the live-streamed format means location is never a barrier to attendance.
Consider what most small businesses spend on digital marketing each month — whether that's agency fees, ad spend, website maintenance, or social media management. Now consider how much of that spend is generating a measurable return, versus how much is simply a cost with no clear outcome. For most business owners, the honest answer is uncomfortable.
Attending an internet marketing workshop is about gaining the knowledge to make every marketing dollar work harder. It's about understanding what to do, what to stop doing, and what to demand from any agency or contractor you work with. The return on that knowledge compounds indefinitely — it doesn't expire, it doesn't need renewing, and it applies to every marketing decision you make from the day of the workshop forward.
The next Business Marketing Session date is being finalised. If you're serious about taking your digital marketing to the next level — whether through better SEO, a more effective website, a proper email marketing strategy, or smarter Google Ads — this is the workshop that will give you the framework to make it happen.
Register your interest today and be the first to know when the next online marketing workshop is scheduled. In the meantime, explore the FAQ section above for more detail on what's covered, and don't hesitate to reach out to the Caruso Consulting team with any questions. Your business deserves a digital marketing strategy that actually works — and this workshop is the place to build one.