QUICK BUSINESS MARKETING TIP

Internet Marketing Webinar

If you have a clear strategy for your content marketing plan then this is going to be far more effective for your business. We can help you develop and implement the internet marketing webinar plan to drive new customers to your business.

Why Is Content Marketing Strategy Needed?

There is much more to content marketing than just simply creating the content. We take the time to find out what your business is trying to achieve and who you want to target. We will also look at ways that the success of the strategy can be managed. We will go through every step of the strategy with you and make sure that you are happy with all that we are going to do.

Brainstorming Ideas And Strategies

In order for content marketing to be a success you will need to constantly publish new material to your website. Coming up with ideas for this material can be daunting but it is something that we can help you with.

Where Will The Ideas Come From?

There are several strategies that can be used to come up with new ideas for topics for your website. Some of these strategies are very logical such as those described below.

– Carry out keyword research so we can find relevant keywords with the least competition. We then come up with headlines for your articles based on these keywords.

– Ideas can come from a variety of sources including Google, social listening and content adapted from your competitors website.

– Take the time to find out what your customers are really looking for so that useful content with real value can be created.

– Apply the ideas that you have brainstormed and turn them into a clear strategy.

We work with your team in some of the ways described below to help them come up with their own ideas.

– Help your company create processes that encourage all your staff to share their ideas for content.

– Use a technique called mind mapping that helps to generate many ideas and we will teach your staff how to use this as well.

– Look at any events or product launches that you have coming up and identify how these can create new opportunities for content.

– Encourage you to use the questions that you hear most often from customers to form the basis of the content you create.

Online SEO Audit

The content that you create may not be seen by as many people as you would like if you are not using SEO. This is the process of optimising your website so that it can be found easily in search engine results when someone makes a search that is relevant to your business.

The main purpose of the audit is to ensure that your site is adopting best practice for SEO and this is something that we can help you achieve. We will carry out a complete SEO audit of your website to identify whether there are any areas that can be improved. We examine as well the technical aspects of your website and can be sure that search engines are able to index your site properly.

Backlink Analysis

Having a large number of good quality backlinks to your site is one of the most important things that you can do for SEO. We can make sure that all of the backlinks that you have are doing what you want them to and take action to make any improvements that are necessary.

There are several steps that we take when carrying out a backlink analysis.

– We will look at all of your backlinks in the same way as a search engine would so we can identify any issues that may exist.

– If we do find something that we think is not right then we will carry out a manual review of the link to make sure that it is not causing any damage to your search engine ranking.

– If your backlinks are not working as they should then we will look at the reasons for this to determine what action needs to be taken.

– When all of the work has been carried out we will compile all of our findings and suggestions in a report for your consideration. We also include a comparison with your competitors website.

Keyword Research

Keywords are important part of SEO because these are the terms that people are likely to type into a search engine. However, there is more to this process than just using the terms that are searched most often. A lot of research is needed to find what keywords are going to work best for your site and this is something that we can help with.

We will carry out a thorough analysis of all keywords that are associated with your industry to identify the ones that are searched for often but have the least amount of competition. This may help you find keywords that you may not have otherwise have thought of. We can even help make sure that these keywords feature in all the right places on your site.

Google Analytics

Google Analytics is a valuable tool that you can use to see how your investment in content marketing is paying off. It will also show you which pages most of your visitors go to and how long they spend on your site overall. There are also a wide range of reports that you can get from the site which will give you valuable insight into what is working on your site and what needs to improve. If you do not have much experience in using Google Analytics then all of this information can be difficult to process but we can use it to create reports that are much easier for you to understand.

Local SEO

Local SEO is important for helping people in your local area find you. One of the easiest ways to do this is ensure that you feature on the three major map providers – Apple, Google and Bing. Another key thing to consider is ensuring that you have a listing in local online directories. This is something that search engines are likely to check for and it is also a good way to generate some quality backlinks.