Learn Digital Marketing – In-Depth Understanding And More Advanced Knowledge
If you have an interest in pursuing a career in digital marketing, there is plenty in store to choose from, thanks to the diversity this field has. For instance, you have the freedom to learn digital marketing and take a general role, or otherwise specialise in something. But remember, regardless of the route you choose to assume, you will require training – starting with the basics.
Undertaking training in any of the four areas will not only prepare you for the job market but also give you an edge over your fellow job applicants. Remember, employers are always on the lookout for qualified candidates who, however, are hard to come by. Below is a detailed examination of these learning paths:
SEO Specialist
Among the highest paying job positions in digital marketing, is the SEO specialist. One key thing that contributes to their better remuneration is the ever-changing search engines algorithm. This makes it a requirement for businesses to get someone with the skill and is always updated on these changes to keep them on top of the game. The other reason is that it is hard to achieve SEO and, therefore, requires a skill, time and persistence to tune a site to successfully rank high among search engines.
Conversion of Web Traffic Into Leads
Good web traffic to a site is not always a reflection of good revenue to the site owners unless the model of revenue is entirely based on advertising through the display. Even when employing display advertising, the business will get a fraction of the revenue per visitor.
According to studies, display advertising is ranked as the least reliable revenue generator of all digital advertising methods. In fact, only 27% of web users end up viewing an ad on the pages they visit.
One way to turn internet web traffic into revenue is by converting it into leads which can be used to promote a service or product through a follow-up phone call or marketing mail. This method is also known as inbound marketing. It is no longer effective doing interruption marketing or outbound marketing as people are getting better and consistent results through inbound marketing.
Also, the best way to drive traffic to a site is by conducting content marketing, which is best done through email marketing, social media, and blogging.
PPC Specialist
Pay-Per-Click, or simply PPC is an advertising model where advertisers display their ads on web pages and pay whenever someone clicks on the ad. It essentially involves purchasing website visits rather than acquiring these visits through SEO (or organically).
To succeed in PPC, one requires strong analytical skills, attention to detail, and proper project management skills. When you study PPC, you get the advantage to learn principles associated with paid search and PPC, mastering the art of conducting paid promotions, and learning to generate paid traffic through the numerous channels of PPC marketing.
When you learn about display advertising, you become ready to work on remarketing campaigns, ads, third-party agencies, and cookies. Becoming knowledgeable on optimising conversion rates means understanding the repeatable and systematic framework.
These increase the landing pages’, microsites’ and websites’ conversion rates in a consistent manner. Lastly, understanding web analytics also translates to knowing how to do the interpretation of data sets and act on them as a way of improving your PPC results.
Social Media Marketing Guru
Social media users create, share and exchange content that is in the form of ideas, information, pictures and videos within their virtual communities. As the usage of social media becomes more common, with an estimated one billion and beyond user-base, brands and business would want to move to where there is a strong social media presence of their customers. As a result, they will utilise these channels in marketing their goods or services.
Specialist In Digital Marketing
If you are not the type of person that would want to specialise as a PPC, SEO, or social media specialist, you may want to choose to become a digital marketing specialist. This decision puts you in a better position to get an in-depth understanding and greatly advanced knowledge of some of the most critical areas in digital marketing.
As a result, you will be empowered to lead a digital marketing team with a capability to make informed decisions on matters digital marketing channels and how to align them to your company’s overall goals and strategies.
Business Marketing Session is a Business Transforming Training website to help your business grow. This includes how to generate more leads and sales online.
An Incredible Intensive 1/2 Day Digitally Streamed Virtual Workshop That Will Take You & Your Business To The ‘Next Level‘ On The Web!
Lawyers, bakers, fitness instructors, plumbers. What does your business have in common with these trades?
The single GOAL of increasing revenue and more profit. The big question, of course is how to grow.
Reserve your seat for the – ‘How To Generate More Leads & Sales Online’ digitally streamed workshop and you will find out!
During the webinar you will learn how to build your marketing from customer insight, social media content, ratings and reviews, and how to make business decisions based on this information.
Here’s what you will learn from the internet marketing training:
Search engine optimisation
– How to get your business on Page 1 of Google
– The BIGGEST LIE of SEO (search engine optimisation)
Business eMail Marketing
– Debunk the biggest myth about email marketing
– How to get the right message to the right person at the right time
Website Development
– How to effectively set-up your website
– How to use a blog to promote your business
Google advertising
– How to use Pay Per Click (PPC – Google Adwords)
Plus David Caruso will unveil:
– the secret web strategy that transformed a local suburban caterer into an Australian wide multi-million dollar a year powerhouse; and
– the marketplace shift that is sending many business owners to the wall.
Find out how we can help you, business owners, to get your company into one of the leading companies in the industry. Visit Business Marketing Session website and see the current and/or forthcoming virtual workshop to reserve your seat. Don’t miss this great opportunity! We look forward to your presence at our webinar.
