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Online Digital Marketing Courses

A Wide Variety Of New Digital Marketing Environment Traits

The Online digital marketing courses deal with a wide variety of new digital marketing environment characteristics. Some of the topics covered in the course include digital marketing analytics, as well as social media marketing among many others.

Project review

Completing a course in online digital marketing enables the learner to apply the acquired skills in real life projects. Consider the following;

A. Digital Marketing

The use of the internet, smart phones, and 3D printing have revolutionised the world of marketing. Under this unit, the participant will learn about different TOOLS that are used for different purposes in digital marketing, such as:

1. For Developing New Products

The learner will get familiar with the course, instructor, and the learning environment. He or she also learns how new tools are used by customers in developing and branding products that they consume.

2. To Persuade Customers

Under this module, the participant will be able to understand how online digital tools are used to enable customers to get more involved in product promotion.

3. For Effective Distribution Of Products

The purpose of the topic is to ensure that the learner understands how digital tools influence product distribution in the current market.

4. For Product Pricing

Under this section, the learner will understand how digital tools enable customers to be more participative in the evaluation and pricing of products that they use.

B. Marketing Analytics In Theory

Online marketing courses offer one with knowledge on theories behind marketing analytics. It provides marketers with the know-how to apply data analytics in the real market challenges.

1. Course overview And Digital Influence On Marketing

Under this module, one can acquire the necessary skills needed in the course. A short history of digital marketing development and the three-step marketing model is also taught.

2. Basic Web Analytics

This module will cover a variety of marketing analytics tools as well as branding problems.

3. The Data And analytic Techniques

The learner will gain an understanding of the consumer, and their web interaction with the brands. Tools to measure the interaction will be identified as well.

4. Positive And Negative Sides Of Digital Data

The participant is equipped to understand the marketing analytics and the expected challenges.

C. Market Analytics in Practice

Online digital marketing courses are based on theory and foundation of marketing analytics. It helps one realise the power of visualising data with artful use of numbers found in digital spaces.

1. Course overview

Under this unit, the learner can acquire the skills necessary for the course. The course offers a step by step method of conducting insightful digital data analysis.

2. Data Collection

In this module, the participant will cover marketing analytic process, three basic methods of gathering web-based data, as well as tools that can be used to collect, store or analyse data.

3. Data Analysis

This section, one learns more about data collection, data biases, management of tools as well as data review. This ensures that one has a deep understanding of structured data, making sure that the collected data is error-free, ready for analysis.

4. Data Visualisation

Under this module, the learner will be able to make inferences from the collected data to make decisions. One will gain hand experience in data analysis, learning how to make more memorable data presentation and visualisation.

D. Digital Media And Marketing Principles

Taking a course in online digital marketing will enable one to understand the impact of digital technologies in communication strategies. This will help one in selecting appropriate channels in delivering the correct marketing message to the target audience, and on time.

1. Course Overview

Under the module, the learner gets familiar with the course, obtaining needed skills in the course.

2. The Changing Landscape

This unit will cover the effects of digital media technology on human communication in social level and digital marketing.

3. Core Strategies

Under this section, the trainee will get an overview of the three basic marketing strategies. These are online display advertising, social media and search engine advertising.

4. Growing Trends and New Frontiers

This module, introduction to content marketing and mobile marketing is done. Discussion about the effects of digital technologies on out-of-home marketing and direct marketing will be done.

E. Digital Media and Marketing Strategies

Under this study, the course will aim to offer the learner with a deep understanding of the core processes of planning a digital marketing campaign. It will as well describe roles of digital channels in integrated marketing communication.

1. Optimise On Digital Assets

Participant will be equipped with the necessary techniques for copywriting. One understands how search engines affect personal rankings. It also covers how to start, and run a personal search campaign.

2. Online and Video Marketing

The trainee learns how and where to make an online advertising video. The process of producing successful online videos, paid, earned and owned methods is also taught.

3. Social and Email Marketing

This teaches the best methods to engage with the audience, social media strategies, and execution.

4. Digital Plan

Under this module, one will learn about different messaging channels and their applications. This will involve how to optimise a digital plan with its best practices.

F. Analog Marketing

Despite the great change in the technology, in most instances, we still live in analog. Under this unit, a learner will know the differences between the analog and the digital markets. It will cover four examples of how digital marketing impacts the analog markets. The study will involve video learning, case studies, as well as interviews.

G. Digital Marketing Capstone

This is the culminating project in online digital marketing. It will involve developing a problem channel to increase sales. The participant will have an opportunity to combine tools and techniques and apply them in real business challenges.

1. Client and Brand Analysis

The module offers a capstone overview, about the client and one can know about his or her peers.

2. Consumer Decision Process

Here, the learner will complete the planning of marketing analytics process. The next step will be to map customers’ decision process in different scenarios, identifying the key objectives.

3. Data Collection and Analysis

Under this unit, the learner collects, analysis, reports framework learned in marketing Analytics in preparation of a foundation for the marketing campaign.

1. Channel and Content Strategy

The learner identify marketing strategies and digital channels for the campaign.

2. Test and Control Plan

The participant presents his or her plan, to verify and measure recommendations developed in digital marketing strategy.

3. Final Digital Marketing Plan Submission

This module, the trainee will bring together the previous module submissions in a final report.

Consider taking online digital marketing as your college course and experience the greatness.

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