Getting ready to send your next email blast and wondering what you can do to improve your results? Here are five simple tips for your next email blast.

Number one don’t call it an email blast.

Blast invokes images of something you send out without much thought or consideration. Effective email marketing on the other hand is something that takes time thought and consideration because you’re focused on building relationships and not just blasting your audience with updates. You need to craft a message that’s relevant to your readers and offer something of value.

Number two get to know your readers.

Rather than blasting all of your contacts with the same information you should take the time to figure out how to deliver a more personalized experience to each of your subscribers. You can categorize your subscribers based on interests, vocality, purchase behaviour, and more. By doing so you’ll get the right messages to the right people.

Number three email with purpose.

Whether it’s to bring new customers into your store, drive traffic to your website, or simple raise awareness. Your goal should dictate how you craft your message and deliver it to your target audience. Rather than packing information into an email and blasting it out to your list you can focus your message around a particular goal and hit send only when you have a clear purpose in mind.

Number four make it valuable.

If you want your audience to remain engaged with your content you need to make sure you’re offering something of value. For some readers that means offering a special discount, or exclusive promotion. For other that could mean offering a how to article from your blog, or a piece of content that’s more than just a typical sales pitch. Make it valuable. Make it relevant and most importantly make is something your readers will thank you for.

Number five measure your results.

Measuring your email marketing results starts with looking at your email reports. These reports will tell you exactly how many people are opening your emails, clicking your links, and even sharing your content. They’ll also provide insight into the type of information your audience is most interested in and will provide a benchmark to approve upon every time you hit send.

So those are all the tips I have for you today. If you’re looking for more email marketing advice visit Constant Contact.