Hi, I’m Ryan Pinkham Content Manager here at Constant Contact and today we’re going to be talking about how to find ideas for your email marketing campaigns.

Coming up with content ideas is one of the biggest challenges of using email marketing but one of the best things you can do to come up with content ideas is to pay attention to what your audience is interested in. They are the people that are going to be receiving your emails so only make sense that you want to conclude content as interesting and relevant to them.

There’s a couple of tools you can use to learn more about what your audience is interested in.

Number one send an online survey. An online survey is a great tool to collect feedback from your audience with a few simple questions you can learn more about the products and services that they’re interested in and also ask questions about what they’re interested in reading about. You can use those insights to create great email content ideas.

Number two look at your email reports. Within you Constant Contact account you cannot only see how many people have opened your emails but which links are generating the most clicks and engagement from your audience. Pay attention to what clicks are getting the most engagement that’ll let you know what topics are really resonating with your audience and you can use that to inform future content ideas.

Number three pay attention to what people are saying. Your interacting with customers everyday whether that’s in store, at your events, or even online. Pay attention to what you’re hearing from customers. What questions are they asking?

Talk to your employees what are they hearing from customers? Really pay attention to the insights that are valuable to them and you can use that to inform your content ideas and really create content that will resonate with your audience.

But paying attention to what your audience is interested in they’ll not only have a list of content ideas but you’ll also be able to create emails that your audience will be interested in receiving.

So those are all the tips I have for you today. If you’re looking for more email marketing advice visit Constant Contact.