Hi, I’m Dave from Constant Contact and today I wanted to share with you a bit about why creating content is worth your time.

Now, you may be wondering why creating content is worth your time in the first place and for someone who has a big proponent of content I’m going to share four very concrete reasons why you should.

Now, the first thing you really want to understand is that content is currency on the internet. So if you’re going to do any type of online marketing you’re going to need content to fuel any of the work that you do.

Think about it. Content when you go online it’s what people search for, it’s what people consume, it’s what people share. So it really fuels everything that you’re going to do so creating content actually benefits your business.

So how exactly does it benefit your business? Well think about it like this content really gives you an advantage over your competition.

Think about this for a second. If you go to a website, or you’re looking for a product, or service and all things are being equal the price and everything like that but one has all those great content to help you understand how to use it, how to get better results from it and the prices are the same which are you going to choose, right? Everyday you’re going to probably choose the one that offers all this great content to help you get better results with it.

The other thing to really think about is that content can really help you get found. If you’re answering your customers frequently asked questions, if you’re also creating content around their frequently asked objections, right? You’re creating content that you can put on your website either in a blog, or part of your website proper and that becomes searchable, right?

So SEO is going to give you, or search engine optimization is going to come into play here when people are searching for the answer to the questions that your customers have all the time they’re likely to find you and it’s likely to get people, or new people, new customers to your websites so they can learn about you and hopefully become customers. So it really gives you an advantage in terms of just being found online.

The other great thing about content is that it helps you build partnerships and grow relationships both with your customers and non-competitive businesses.

So if you’re always out there and you’re creating content and you’re sharing your expertise people see that they get a chance to before they even get to really know they will be your customer they get to know they could trust you because they see the content that your sharing, you’re seeing a grainer information to value that you’re bringing to them and other partners also as you do that you start to build an audience for yourself.

So when you try to reach out to other non-competitive businesses to try to build partnerships you come with not just your product or service but you also come with this great content asset and this audience that is interested in it that you can help you know, cross promote with each other.

So those are all the tips I have for you today. If you’re looking for more email marketing advice visit Constant Contact.