Three questions you need to ask when choosing the perfect image. Using images in your online marketing is a great way to engage you customers, prospects, and supporters. But if you’re choosing the wrong images you could be having the opposite effect.

Here are three questions one will ask when it comes to choosing your marketing images:

Number one does this image reflect my brand? Pick images that reflect the quality, service, and products people expect from your business. Don’t pick images that make people think twice before shopping with you, or recommending you to a friend.

Number two does this image look authentic? Using images is a great way to give people a peek behind the scenes and develop a human connection with your audience online. Avoid using images that look fake, staged, or inauthentic in any way.

Number three does this image support my message? Images can make a connection with your audience that text alone cannot. Pick images that get people excited about buying, donating, or whatever action you want them to take. Avoid using images that distract from the goal of your message.

Remember to always ask these questions and you’ll find the perfect image for your marketing every time.

So those are all the tips I have for you today. If you’re looking for more email marketing advice visit Constant Contact.