5 Things Your Email Readers Hate
Video Transcription
Five things your email readers hate and how to avoid them.
Number one receiving unsolicited emails. No one likes to find out that they’ve been added to a mailing list by surprise. Make sure you’re getting permission when building your email list.
Number two not being able to read your email on their mobile phone. You need to design your email so it looks great on both the desktop and the phone. Remember use a single column template, use fewer images, and keep your email short and focused.
Number three when it’s hard to find your contact details. Make sure your contact details are included clearly in your email so that your readers know how to get in touch with you.
Number four stupid spelling errors. Spelling mistakes make it look like you don’t pay attention to detail and that’s not a good message to send to a potential customer.
Number Five not finding the content valuable. Your readers subscribe to your emails because they want to know what you have to say whether that’s info about your latest offers, useful tips, or expert insight into your industry. So, remember to give them content they’ll find relevant and valuable.
So those are all the tips I have for you today. If you’re looking for more email marketing advice visit Constant Contact.
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