Growing up whether you knew it or not you came to expect a lot from your mother. She knew there were certain things you needed in order to succeed in this world and become the person you are today. And if mom we’re in charge of your email marketing she’d tell you that your audience expect certain things from you too.

You have a responsibility to help them grow. Here is three things your audience is expecting you to do.

Number one protect them. There’s a special bond between mother and child a trust. When someone gives you their email address they’re putting their trust in you. It’s up to you to keep this relationship safe by honouring that trust. Never share their email address with others.

Number two help them. Mom knows to give you guidance when you’re in a jam. Your marketing working better when it’s designed to help your audience solve a problem. Your newsletters and announcements should leave them with knowledge they didn’t have before they read it.

Number three give them attention. Mom grabs attention just by entering the room, or with the tone of her voice. In a crowded inbox your emails get prioritized by how well you can grab attention and how clearly you deliver your message.

Mom knows best. As you’re putting together your email campaigns keep mom in mind. She’ll help you make decisions that benefit you and your audience.

So those are all the tips I have for you today. If you’re looking for more email marketing advice visit Constant Contact.