How To Write A Great Email Subject Line
Hi, I’m Miranda. I’m a content developer here at Constant Contact and today I’m going to tell you how to write a great email subject line.
Your subject line is really important because it’s the first impression that you’ll make on your readers.
The goal of a subject line is to stand out in the inbox, grab your reader’s attention, and convince them to open your email.
Today, I’m going to tell you 5 tips for writing an effective email subject line.
Tip one is to stay short and sweet. So remember that a lot of your readers are going to be looking at your email on a mobile device so you have very small space to work with. For best results you want to keep your email subject line to about 40 characters, or 5 to 8 words so that nothing gets cut off.
Tip two is to avoid anything spammy. So starting language like “Buy now,” or “Free,” or loud punctuation like all caps, or multiple exclamation points can send your email to the spam folder. You can use our spam checker tool within your Constant Contact account which filters through your email content and make sure that your email is in line to land in the inbox.
Tip three is to ask a question. So questions are great because they pique your audiences’ interest. So if a contact is scrolling through their inbox and they see a question they’ll want to click on your message to get an answer from your business.
Tip four is to include a deadline. So I think we all know what it’s like to wait till last minute to do something. So if you’re including a deadline you’ll create a sense of urgency with your reader and you’ll show them that your message is timely and that they should open it.
Tip five is to add a list. So similar to the format of this video people love list because it’s really easy to digest the information, they know that when they open your email that they’ll have a really clearly laid out set of points that they can scan through it quickly. So think about what kind of list, or tips would be relevant for your audience and include it in your next email newsletter.
So those are all the tips I have for you today. If you’re looking for more email marketing advice visit Constant Contact.
“Constant Contact is by far the most superior email marketing program there is on the market.”
Professional Business &
Online Marketing Speaker
An Intensive Webinar That Will Take You & Your Business To The ‘Next Level‘ On The Web!
It Promises To Be The Best Investment You Make For Your Business This Year!
Lawyers, bakers, fitness instructors, plumbers. What does your business have in common with these trades?
The single GOAL of increasing revenue and more profit.
The big question, of course is how to grow. Reserve your seat on the 'How To Generate More Leads & Sales Online' and you will find out!
What You Will Learn
SEARCH ENGINE OPTIMISATION:
- How to get your business on Page 1 of Google
- The BIGGEST LIE of SEO (search engine optimisation)
- How to effectively set-up your website
- How to use a blog to promote your business
- How to use Pay Per Click (PPC – Google Adwords)
- Debunk the biggest myth about email marketing
- How to get the right message to the right person at the right time
PLUS David will unveil:
- the secret web strategy that transformed a local suburban caterer into an Australian wide multi-million dollar a year powerhouse
- the marketplace shift that is sending many business owners to the wall
An Incredible Intensive Webinar That Will Take You & Your Business To The ‘Next Level‘ !
Don't miss this event.
Saturday 8th April
9.30am - 1.00pm
Broadcast & Streamed Via Internet
Please select 'Return To Merchant' after you finalise the Paypal payment for the last stage of the registration process
About The Speaker
Introducing David Caruso
David Caruso has been a successful SME Business owner for over 20 years.
From a sole operator based in Sydney’s Western Suburbs, David successfully grew his small business into a thriving multi-million dollar a year success story. David’s extensive background in the business world provides his clients with an unique advantage.
His practical business growth strategies have been applied across a wide range of industries and organisations.
David is a sought after speaker on the various topics of business strategies and marketing.
Awesome webinar, so informative, practical, easy to listen to, etc etc. Really found it interesting and couldn’t believe the 3 hrs flew by so fast. Thanks so much
" I got an immense amount of info out of it"
I thoroughly enjoyed yesterdays webinar ...
I found it most informative